A video is only as effective as the strategy behind it...
You can spend hours working on the perfect video that captures your message just the way you want it and it can look beautiful, but if nobody actually sees the video or if it doesn't actually achieve what it's supposed to, what's the point of having one?
This is exactly why it's so important to take the time beforehand to ask yourself:
Why do I want to invest in video?
What problem do I need video to solve for my business?
What videos would I like to have made?
How can video help achieve my goals?
Where in my business can I utilise these new videos?
These are all just starting points, and if you don't know all the answers, that's fine! That's why we're here to help you. We'll go through all this with you and more in our initial discovery meeting. Our whole philosophy with approaching video is that in order for it to work effectively and generate results for your business, it must be supported with a strong, strategic plan. We help you to devise this plan so you can move forward feeling confident that you are having the right videos being produced for the right reasons and not just getting some made because they look flashy and cool.
Once the new video assets have been made, we then guide you through the implementation process, showing you how to utilise these new video assets in your business. This could include but is not limited to:
Uploading to your website
Uploading to social media accounts
Embedding into your email signature
Using it for feature presentations/keynote speeches
Including it in e-mail marketing campaigns
Using it for online ads
Using it as a referral marketing tool
We'll advise you on the best strategies that we think will work well for you and provide you with the plan and resources you need to achieve maximum success. Videos always work best when combined with other forms of digital marketing, so remember that when considering implementing your videos online.
If you'd like to learn more about our strategic approach and would like to get some of your own videos created, please book in for a free discovery session today. We look forward to meeting you!