What is a Video Business Card?

OVERVIEW

A Video Business Card (VBC) is a 2-3 minute video asset that can be used to automate, scale and grow your business online. It captures the essence of your business, telling your unique brand story along with: who you are, what you do, why you love doing what you do, how you're different to the competition and a call to action at the end.
Let's explore each section further as well as looking at some examples for each and how you can utilise it in your business.


WHO

PURPOSE:
To let the audience know who they're talking to and building a bond with.


EXAMPLE:
Hey, my name is Steve and I'm the founder of Steve's Physiotherapy.



WHY

 PURPOSE: 

The most important part of the Video Business Card is the WHY. By explaining WHY your business exists in the first place, you'll be able to build a stronger relationship with your audience. You can also explain why you're so passionate about doing what you do, or the mission that you are trying to accomplish or the problem that you are trying to solve. By explaining the WHY behind your brand, you are intriguing the audience on an emotional level and they will naturally want to become a part of your journey.


EXAMPLE:

When I was a kid, my dad spent most of his life on the couch in pain, this made him miss both my life growing up and life in general. When I studied Physiotherapy I discovered that our bodies are capable of so much more than we think. If we can continue to look after our bodies by exercising and stretching daily, none of us will end up like my dad. I've now dedicated my life to helping others become fitter and healthier, so that they can live rich fulfilling lives.



WHAT:

PURPOSE:

To give the audience a straight forward understanding of what the business actually does. This is where you explain what services you offer to your customers. It helps the audience to see what the company offers to fulfil on the WHY. This is typically best explained by summarising it in a sentence or two.

EXAMPLE:
We offer physiotherapy treatment and care plans for families located on the Mornington Peninsula.



HOW:

PURPOSE:

To show the audience what makes this company unique. How does this company stand out from it's competition? Even though the audience has built an emotional connection with this business, they may still be open to looking elsewhere for a better "price" or "time". This section is to highlight the philosophies, processes and/or personalities that makes their company unique.

EXAMPLE:

We understand that the human body has a natural ability to be able to heal itself.
So instead of putting you on medication or making you drastically change your lifestyle, we focus on the body's nervous system. When this is set off right, it will increase your body's ability to self regulate against sickness and disease.
All of our staff hold these values so you can rest assured knowing that when you walk into our clinic, everyone you see recognises your power and potential. We always aim to empower the individual as much as possible.



CALL TO ACTION:

PURPOSE:
To invite the audience to take action after watching your video. People may watch your video and love your story, but they won't do anything unless you ask them to. By inviting the audience to take action, the customer feels empowered as they feel like they're joining you along your journey to success.

EXAMPLE:

So if you're someone who wants to improve your overall physical health and wellbeing, I invite you to give us a call today and book into our free initial consultation. I look forward to meeting you soon!



STRATEGIES TO USE YOUR VIDEO BUSINESS CARD:

The great thing about Video Business Cards is that they are purposely designed to be utilised and repurposed in a multitude of different ways. This includes both online and offline. Some of the ways you can use your Video Business Card are:

Uploading to your website
Uploading to social media accounts
Embedding into your email signature
Using it for feature presentations/keynote speeches
Including it in e-mail marketing campaigns
Using it for online ads
Using it as a referral marketing tool

There are of course even more ways to use it, but there's a couple of ideas to get you started. How it is used all depends on your own business and how video fits into your existing business systems and processes. We are passionate about creating these types of videos for our clients, so if you're interested to have one made or just want to learn more, please book in for a discovery session with us. We look forward to meeting with you soon!

​You can view examples of Video Business Cards we've made here: 
https://www.finalcutvideography.com.au/our-work.html