Video is extremely powerful as it has the ability to unbind you from the physical world of time and space. For example, in real life when operating your business, you are limited as you can only physically be in one location at one point in time.
You can't be in multiple places at once. Video breaks this restriction by giving you the ability to essentially clone yourself online. This is possible because you can film yourself once and then share that online wherever you need your message to be seen. You can be on the homepage of your website explaining what you do, while also on people's social media feeds answering their frequently asked questions, all while appearing on people's screens within an online training course.
Once the content is produced and set up correctly, all of this can be running in the background, working for your business 24 hours per day, 7 days per week.
There are many different types of video content that you can create to help save you time. This blog will help give you an overview of some of the main types of content that you can make to help automate and scale your business.
This blog will explore the following: FAQ, internal training, thought leadership, recruitment and product demo videos.
1. FAQ Videos
Every business has questions that they constantly get asked from customers over and over again. Instead of having to spend countless hours answering the same questions from customers, why not record a series of videos which answer these questions outright? Then, when a new customer comes across your brand, they can watch these videos and have their questions answered before they even meet with you! By the time you do finally meet with the customer, they will be much more educated about what it is you do and you can skip straight to the important parts of the conversation by focusing on them and their needs. These FAQ videos can work effectively both on your website and on your social media accounts.
2. Internal Training Videos
Do you find yourself constantly running and repeating the same workshop or seminar over and over again?
Is the message always the same but you're just speaking to different people? If that's the case, then it's probably time to invest in a series of internal training videos. The beauty of internal training videos is that once they're recorded, the message stays permanent. The lesson is delivered the exact same way, every single time. You can have these lessons readily available online so that your staff can view them anytime they want and anywhere they want. Best of all, it frees up your time so you can spend it doing what you do best, while feeling reassured that your staff are still being trained effectively.
3. Thought Leadership Videos
Thought leadership style videos are a relatively new type of video content, but are still just as effective at engaging people online. If you run a successful business, it shows that you are already an expert in a particular field.
That's why customers come to you, because you have speciality knowledge that they don't have. Why not share your expertise online with everyone? It's all about giving out free value to your customers. Share something with them regarding important changes to your industry, or your top tips relating to a particular subject, whatever it is, just make sure that it's helping your customers to learn something new about your industry. The customer will appreciate this as they feel like they have already gained something valuable from you for free and have a positive connection with your brand.
Then when a customer is ready to buy, they'll instantly think of you over your competition.
4. Recruitment Videos
Recruitment videos are a very powerful tool, yet many businesses are still to use them in their recruiting process.
Recruitment videos typically work best when the organisation has a strong company culture and values, but is still struggling to attract the right quality staff. It is structured similarly to the Video Business Card, but showcases the unique environment of the workplace and what the organisation can offer it's new staff. It can also feature interviews with other existing staff members where they can talk about what they love about working for the organisation and why they decided to work there. The video can be utilised on job application pages such as Indeed and Seek. As well as displayed publicly on the business website, social media or even used as a paid ad online.
5. Product demo Videos
Lastly, product demo videos can be a great way to showcase more detail about a product before the customer decides to buy. Online shopping is great because it's quick, easy and convenient, but one major downside is that you don't really get the same experience looking at a product on a screen, compared to actually seeing it in person and talking it through with a salesperson. By using video you can highlight additional features about the product and give the audience a more personal 'hands-on look' at what they're buying. If it's a product that needs demonstration, you can feature a salesperson in the video who can physically show how the product works. This will make the customer a lot more confident in purchasing from you as they can see how it works and have all their questions answered before they click to buy. These videos can be implemented onto each of the product pages of your website, alongside the product images.
Now you should have a better understanding of the power of video and how it can be used to help you save time and scale up your business. Think about which types of videos might work for you and how you'd like to use them online.
Video is a powerful asset to your business that you don't want to miss out on!