Video marketing is a powerful way to reach and connect with your customers. It’s becoming the new standard in marketing, as more and more consumers are turning to video as their primary source of information and entertainment. Video marketing isn’t going anywhere in the next few years. In fact, it’s going to become more powerful than ever. Here are 5 ways video marketing is going to become even more important in the future and why you should consider utilising it in your business.
1. Video is Essential
Video is essential for engaging customers in a time where people are constantly distracted by their news feeds and notifications on their smartphones. It’s become more important than ever to create content that will grab their attention and keep them engaged. Video is the perfect way to get that done. Videos are interactive and engaging, as it combines storytelling along with the moving image and audio to communicate it's message. As we’ve seen with Facebook Live, video attracts a lot of attention and has a much higher rate of engagement than other mediums such as text or images. With the rise of mobile devices, video has become an integral part of marketing strategies for businesses across all industries. It’s not going anywhere anytime soon either; video marketing is going to become even more powerful as new technologies emerge over the next few years.
2. Video is Easy
Videos are easier than ever to create, and it’s also easy for them to naturally receive high levels of engagement. In fact, videos generate 400 percent more shares than any other type of content on social media. The best part? Videos only take a few minutes to say what would normally require an entire page. If you want your business to be successful, you need to incorporate video marketing into your strategy. Not only is it easy, but it’s also the most effective way to reach customers.
3. Video is Convenient
Video is one of the easiest ways to get a message across. Plus, people are much more likely to watch video than they are to read content. It’s also easy to make video content. You can create it on your phone and upload it right away. You don’t have to take time out of your schedule or learn any new skills to do it. Another reason why video will be so important in 2022 is because people are attracted to visuals over text. This means that they prefer video over reading, which is an advantage for marketers who use video as their primary marketing tool.
4. Video is Rewarding
People are still looking for those “aha” moments that come from watching a video. And it’s not just your typical blog post - people want to watch videos that they can share with others, discuss with their friends and family, and talk about on social media.
5. Video is Powerful
Video marketing is powerful because it offers an opportunity to connect with customers on a deeper level than other online mediums. With video, you're able to share your story in a way that other mediums just don't allow. Videos provide an opportunity for your customer to see who you are, what you do, and why you do it. This can lead to more conversions and more sales.
Video marketing is not a trend but an essential part of any successful marketing strategy. The right video can have an enormous impact on your business and its success. With that in mind, we encourage you to take action and create some videos for your business. Whether they're professional or DIY, it doesn't matter. Just get started!