 Video marketing is a powerful way to reach and connect with your customers. It’s becoming the new standard in marketing, as more and more consumers are turning to video as their primary source of information and entertainment. Video marketing isn’t going anywhere in the next few years. In fact, it’s going to become more powerful than ever. Here are 5 ways video marketing is going to become even more important in the future and why you should consider utilising it in your business. 1. Video is Essential Video is essential for engaging customers in a time where people are constantly distracted by their news feeds and notifications on their smartphones. It’s become more important than ever to create content that will grab their attention and keep them engaged. Video is the perfect way to get that done. Videos are interactive and engaging, as it combines storytelling along with the moving image and audio to communicate it's message. As we’ve seen with Facebook Live, video attracts a lot of attention and has a much higher rate of engagement than other mediums such as text or images. With the rise of mobile devices, video has become an integral part of marketing strategies for businesses across all industries. It’s not going anywhere anytime soon either; video marketing is going to become even more powerful as new technologies emerge over the next few years. 2. Video is Easy Videos are easier than ever to create, and it’s also easy for them to naturally receive high levels of engagement. In fact, videos generate 400 percent more shares than any other type of content on social media. The best part? Videos only take a few minutes to say what would normally require an entire page. If you want your business to be successful, you need to incorporate video marketing into your strategy. Not only is it easy, but it’s also the most effective way to reach customers. 3. Video is Convenient Video is one of the easiest ways to get a message across. Plus, people are much more likely to watch video than they are to read content. It’s also easy to make video content. You can create it on your phone and upload it right away. You don’t have to take time out of your schedule or learn any new skills to do it. Another reason why video will be so important in 2022 is because people are attracted to visuals over text. This means that they prefer video over reading, which is an advantage for marketers who use video as their primary marketing tool. 4. Video is Rewarding People are still looking for those “aha” moments that come from watching a video. And it’s not just your typical blog post - people want to watch videos that they can share with others, discuss with their friends and family, and talk about on social media. 5. Video is Powerful Video marketing is powerful because it offers an opportunity to connect with customers on a deeper level than other online mediums. With video, you're able to share your story in a way that other mediums just don't allow. Videos provide an opportunity for your customer to see who you are, what you do, and why you do it. This can lead to more conversions and more sales. Video marketing is not a trend but an essential part of any successful marketing strategy. The right video can have an enormous impact on your business and its success. With that in mind, we encourage you to take action and create some videos for your business. Whether they're professional or DIY, it doesn't matter. Just get started!  A lot of business owners I talk to, know about video and how powerful it is, but when I talk to them about making a video for their own brand, they always say: "Oh, I'd love to do video, but I'm camera shy" or "I'd love to do video, but I always look weird in front of the camera." or "I hate the sound of my own voice."
That's completely understandable. I get it, being in front of the camera can sometimes be daunting and scary. It's not something that comes naturally. Even me personally, I spend a lot of time behind the camera, but I rarely spend any time in front of the camera. When I first started putting myself in front of the camera, it felt awkward... However, the more I did it, the easier it became. Just like any other skill. People tend to have the idea that some people are naturally good in front of the camera and some aren't. I don't think that's the case. I believe that speaking confidently and comfortably on camera is something that you develop over time. Like anything else in life, the more you do it, the better you get at it. We just have to allow ourselves to be vulnerable and let go of our ambitions to be "perfect". Because in reality, there is no such thing as perfect. I have seen many people talk and act confidently while we're chatting, but as soon as the camera and lights come out, they freeze or change personas completely. They often believe that because they're being recorded, they have to put on their serious, presenter personality and speak perfectly. This simply isn't true! The only person you need to be and act like on camera is yourself. Our videos that we create are aimed to capture the essence of what makes you special and unique. You are already an amazing, successful business owner, all we need to do is capture you and bring that into the digital world. The reality is, it might take a few tries for you to successfully state your message on camera, but that's okay. That's why we have editing! We can cut out any "bad takes" and nobody will ever see them! We don't post any video content of you online until you have personally reviewed and approved it. There's nothing to be afraid of with being in front of the camera. We are here to make the process as easy as possible for you, and make sure that on the day of filming, that you're as confident and comfortable as possible. If you would like extra practice, we recommend filming a few selfie videos on your mobile phone. You don't need to post them anywhere, it's just practice for you to become comfortable with speaking to the camera and familiar with seeing and hearing yourself on recording. We know it's scary, but we encourage you to give it a try! After all, life begins outside your comfort zone right? |